NOTE: If you’ve arrived here due to an Aweber email that was sent to you today, I sincererly apologize. That email went out in error, and sent you to a blog post that, ironically, is now *very* much outdated.
Once again, I’m so sorry for the error on my part! There’s new stuff coming to the blog soon.
(Welcome to the inaugural edition of Thursday Thoughts. This feature, published every Thursday (really?) will include current topics of the online world and how they relate to passive niche building, or any other random thoughts from the internet marketing sphere that might be too short for a full post of their own. I hope you enjoy!)
On Tuesday, March 20, 2012, Build My Rank (BMR) announced that Google had de-indexed their entire blog network.
For those of you who don’t know, over the past couple of years BMR had become the “go to” source for backlink building of all kinds of websites (predominantly content-based sites).
First off, major kudos to them for immediately coming clean with their users, speaking to the issue, and giving pro-rated refunds. It’s incredibly difficult to lose your business overnight.
But make no mistake, their business was born to implode at some point. They were a victim of their own success.
Combine this with Google’s announcement that they will soon be going after sites that they deem to be “overly SEO optimized”, and you might wonder what’s the point of building passive niche sites any longer?
It doesn’t change the fact that it’s hard to lose the end game overall if you are putting a quality product out there for all to see.
Part of the reason that blog networks like BMR have been so popular for so long, is because search engines are still too rudimentary to truly and consistently determine quality sites from garbage sites, which forces the quality sites to play in arenas that are ill-suited to them in order to compete for attention.
These arenas include backlinking in various ways that are….how should I say it…less than ideal.
While a number of people are in various stages of depression/denial about this latest round of changes, I’m more excited than ever about the prospect of building successful passive niche income sites.
Because the latest round of changes (once everything settles down) should mean that your niche sites will be better able to compete based purely on the quality of the information provided…
…as opposed to resorting to tactics Google dislikes so you can compete with poorly written websites currently outranking you with loads of complex backlinking schemes.
It isn’t Utopian (yet). You will still have to use backlinking programs to compete (for now). But our lives will get a bit easier in the months ahead. We should be able to use more methods to backlink our sites that are truer to real life situations than we’ve been able to in the past.
Backlinking techniques like blog networks are not dead. They’re just being driven deeper underground. But ultimately, people who focus intently on quality just had their lives made a bit easier in the months and years ahead.
What do you think? Do you agree? Do you think I’m off my rocker?
Let me know in the comments below.